基于来自 Semrush 的数据 流量分析工具，此页面显示了美国访问量最大的 100 个网站，并揭示了各个行业的顶级参与者。我们将每月更新此帖子，以便您跟踪所有市场变化并发现用户兴趣的变化。
谷歌作为绝对的流量领导者（像往常一样），即使是最大的搜索引擎也看到了 11% 的显着增长。在跟踪美国前 100 名超过一年之后，我们唯一一次看到类似的观众激增是在 2021 年 8 月。
在访问量最大的 10 个美国网站中，其中 9 个网站的访问量大幅增加，其中 Facebook（+12%）位居榜首。维基百科 (-1%) 是排名前十的唯一一个观众人数下降的领域。随着 11 月购物热潮的继续，沃尔玛成功地保持了之前在前 10 名中的位置，而 Bing 仍然被排除在外。
如果我们查看增长最快的网站，我们可以立即发现 12 月的到来——这个月充满了礼物激增、送货热潮和……高广告活动。
实际上，获得最大流量收益的是广告平台。Criteo 和 Jivox 是仅有的两个访问者增长 100% 以上的网站（这一飙升使他们跻身前 100 名）。这些平台帮助数字广告商确保他们的广告到达目标受众。好老的 Outbrain 的流量也显着增加了 38%。这并不奇怪——在数字营销领域，12 月等于购物。
但是，当然，没有送货就没有购物。因此，网络冲浪者跳到了 UPS (+30%) 和 FedEx (+27%) 之类的公司。这种与礼品/购物相关的流量激增导致我们的前 100 名中的另一个新成员——Narvar (+44%)，这是一个电子商务的售后平台。
| 流量排名 | 领域 | 访问 |
桌面共享
|
移动分享
|
页面/访问 |
平均 访问时长 |
跳出率 |
|---|---|---|---|---|---|---|---|
|
1
|
google.com |
15.63B | 43.97%6.87B | 56.03%8.76B | 5.9 | 21:32 | 35.69% |
|
2
|
youtube.com |
4.11B | 84.98%3.49B | 15.02%617.42M | 3.1 | 27:52 | 52.27% |
|
3
|
facebook.com |
3.36B | 37.27%1.25B | 62.73%2.11B | 5.7 | 24:09 | 34.99% |
|
4
|
amazon.com |
2.69B | 50.44%1.36B | 49.56%1.33B | 8.6 | 13:32 | 35.12% |
|
5
|
yahoo.com |
1.50B | 49.7%747.98M | 50.3%756.89M | 3.9 | 18:27 | 40.54% |
|
6
|
wikipedia.org |
1.46B | 40.06%583.55M | 59.94%873.21M | 2.2 | 11:04 | 66.21% |
|
7
|
reddit.com |
1.35B | 65.75%888.95M | 34.25%462.97M | 4.6 | 22:06 | 49.87% |
|
8
|
pornhub.com |
1.02B | 17.89%182.40M | 82.11%837.39M | 8.2 | 15:37 | 25.12% |
|
9
|
walmart.com |
831.85M | 21.98%182.87M | 78.02%648.97M | 3.2 | 09:52 | 53.89% |
|
10
|
ebay.com |
841.69M | 39.11%329.20M | 60.89%512.48M | 6.6 | 12:46 | 33.17% |
|
11
|
twitter.com |
792.43M | 40.91%324.18M | 59.09%468.25M | 3.5 | 12:28 | 47.03% |
|
12
|
bing.com |
723.38M | 57.32%414.63M | 42.68%308.75M | 4.8 | 20:34 | 41.25% |
|
13
|
instagram.com |
682.02M | 54.8%373.74M | 45.2%308.27M | 3.4 | 19:01 | 55.94% |
|
14
|
fandom.com |
657.36M | 57.91%380.67M | 42.09%276.70M | 3.1 | 12:28 | 56.35% |
|
15
|
cnn.com |
590.40M | 34.51%203.72M | 65.49%386.68M | 2.4 | 11:29 | 50.6% |
|
16
|
xvideos.com |
560.00M | 16.66%93.29M | 83.34%466.71M | 8.7 | 19:11 | 27.58% |
|
17
|
espn.com |
579.04M | 35.18%203.73M | 64.82%375.31M | 3.6 | 26:12 | 44.17% |
|
18
|
pinterest.com |
553.27M | 74.29%411.02M | 25.71%142.25M | 2.6 | 10:02 | 64.6% |
|
19
|
xhamster.com |
433.11M | 27.82%120.48M | 72.18%312.63M | 9.9 | 20:30 | 27.03% |
|
20
|
foxnews.com |
432.47M | 29.2%126.27M | 70.8%306.20M | 3.4 | 15:44 | 46.07% |
|
21
|
twitch.tv |
483.06M | 93.55%451.92M | 6.45%31.14M | 2.3 | 28:36 | 57.4% |
|
22
|
live.com |
457.39M | 56.23%257.19M | 43.77%200.20M | 3.9 | 10:06 | 32.82% |
|
23
|
craigslist.org |
371.90M | 26.44%98.33M | 73.56%273.57M | 8.8 | 12:51 | 25.2% |
|
24
|
usps.com |
365.73M | 30.01%109.77M | 69.99%255.96M | 2.6 | 08:38 | 52.21% |
|
25
|
target.com |
363.41M | 25.41%92.36M | 74.59%271.05M | 2.7 | 08:32 | 55.15% |
|
26
|
netflix.com |
393.05M | 88.1%346.28M | 11.9%4677万 | 1.9 | 11:41 | 68.53% |
|
27
|
microsoftonline.com |
391.95M | 78.54%307.85M | 21.46%84.10M | 1.9 | 04:07 | 53.86% |
|
28
|
xnxx.com |
340.97M | 11.11%3789万 | 88.89%303.08M | 8.9 | 19:40 | 27.34% |
|
29
|
weather.com |
350.71M | 35.01%122.79M | 64.99%227.92M | 2.6 | 05:09 | 38.71% |
|
30
|
imdb.com |
340.84M | 47.25%161.04M | 52.75%179.79M | 4.0 | 06:56 | 45.81% |
|
31
|
accuweather.com |
304.32M | 11.97%36.44M | 88.03%267.88M | 3.0 | 04:38 | 34.21% |
|
32
|
ups.com |
287.38M | 26.24%75.42M | 73.76%211.96M | 3.5 | 07:09 | 35.58% |
|
33
|
zillow.com |
293.20M | 35.55%104.23M | 64.45%188.97M | 4.9 | 11:34 | 47.38% |
|
34
|
paypal.com |
304.76M | 48.42%147.58M | 51.58%157.18M | 4.3 | 06:27 | 30.55% |
|
35
|
etsy.com |
287.86M | 42.55%122.48M | 57.45%165.38M | 5.1 | 12:44 | 43.46% |
|
36
|
bestbuy.com |
286.17M | 30.56%87.45M | 69.44%198.72M | 3.4 | 08:58 | 46.89% |
|
37
|
msn.com |
272.92M | 38.23%104.34M | 61.77%168.58M | 3.4 | 15:03 | 51.44% |
|
38
|
duckduckgo.com |
282.10M | 65.06%183.52M | 34.94%98.58M | 5.3 | 26:17 | 27.51% |
|
39
|
office.com |
290.17M | 70.67%205.06M | 29.33%85.11M | 2.2 | 13:36 | 56.5% |
|
40
|
nytimes.com |
280.56M | 54.24%152.19M | 45.76%128.37M | 2.6 | 12:05 | 55.6% |
|
41
|
homedepot.com |
252.15M | 28.91%72.90M | 71.09%179.24M | 3.4 | 09:44 | 49.78% |
|
42
|
linkedin.com |
263.66M | 70.6%186.14M | 29.4%77.52M | 2.9 | 13:33 | 54.97% |
|
43
|
onlyfans.com |
227.71M | 29.14%66.35M | 70.86%161.37M | 3.7 | 18:21 | 53.76% |
|
44
|
quora.com |
233.66M | 42.12%98.41M | 57.88%135.24M | 2.0 | 09:18 | 67.17% |
|
45
|
spankbang.com |
237.74M | 46.85%111.39M | 53.15%126.35M | 9.9 | 14:42 | 30.58% |
|
46
|
indeed.com |
222.61M | 30.44%67.75M | 69.56%154.85M | 6.1 | 11:04 | 34.45% |
|
47
|
tiktok.com |
227.92M | 47%107.13M | 53%120.79M | 2.8 | 11:16 | 42.27% |
|
48
|
kohls.com |
207.29M | 19.13%39.65M | 80.87%167.64M | 5.1 | 08:49 | 36.73% |
|
49
|
microsoft.com |
230.88M | 73.69%170.13M | 26.31%60.75M | 2.4 | 08:14 | 56.79% |
|
50
|
lowes.com |
197.01M | 22.07%43.48M | 77.93%153.53M | 3.4 | 08:45 | 48.23% |
|
51
|
fedex.com |
206.38M | 34.26%70.70M | 65.74%135.68M | 2.3 | 10:29 | 57.87% |
|
52
|
aol.com |
190.02M | 48.3%91.79M | 51.7%98.24M | 3.7 | 15:33 | 38.48% |
|
53
|
walgreens.com |
156.12M | 25.52%39.84M | 74.48%116.28M | 3.8 | 08:10 | 46.15% |
|
54
|
instructure.com |
223.68M | 93.68%209.54M | 6.32%14.14M | 8.9 | 21:37 | 16.53% |
|
55
|
cvs.com |
185.06M | 19.94%36.91M | 80.06%148.15M | 3.3 | 03:59 | 34.04% |
|
56
|
t-mobile.com |
174.90M | 11.51%20.13M | 88.49%154.76M | 2.5 | 12:45 | 56.64% |
|
57
|
att.com |
184.42M | 24.6%45.37M | 75.4%139.05M | 3.6 | 09:45 | 53.76% |
|
58
|
chase.com |
200.46M | 67.04%134.38M | 32.96%66.07M | 4.1 | 08:53 | 22.45% |
|
59
|
amazonaws.com |
204.84M | 96.99%198.67M | 3.01%6.16M | 2.1 | 25:44 | 59.21% |
|
60
|
zoom.us |
200.35M | 92.75%185.82M | 7.25%14.53M | 2.7 | 11:47 | 42.89% |
|
61
|
outbrain.com |
181.19M | 14.62%2649万 | 85.38%154.71M | 1.5 | 07:46 | 79.18% |
|
62
|
healthline.com |
155.42M | 19.98%31.05M | 80.02%124.37M | 1.6 | 08:02 | 78.9% |
|
63
|
tynt.com |
188.49M | 100%188.49M | 0%0 | 3.8 | 11:50 | 64.39% |
|
64
|
quizlet.com |
184.37M | 94.65%174.51M | 5.35%9.86M | 3.1 | 13:33 | 55.09% |
|
65
|
xfinity.com |
169.04M | 59.52%100.62M | 40.48%68.42M | 5.3 | 14:19 | 33.95% |
|
66
|
realtor.com |
164.97M | 32.07%52.90M | 67.93%112.07M | 3.2 | 09:32 | 53.26% |
|
67
|
jivox.com |
171.76M | 47.4%81.41M | 52.6%90.35M | 2.7 | 06:59 | 36.48% |
|
68
|
taboola.com |
154.47M | 6.32%9.76M | 93.68%144.71M | 1.3 | 08:53 | 81.04% |
|
69
|
cheatsheet.com |
121.95M | 3.68%4.48M | 96.32%117.47M | 1.3 | 07:46 | 79.43% |
|
70
|
chaturbate.com |
156.30M | 30.95%48.37M | 69.05%107.93M | 6.7 | 19:18 | 53.2% |
|
71
|
macys.com |
149.15M | 29.91%44.61M | 70.09%104.54M | 4.2 | 11:08 | 49.19% |
|
72
|
samsung.com |
143.08M | 13.37%19.13M | 86.63%123.95M | 2.5 | 09:03 | 55.34% |
|
73
|
blogspot.com |
145.01M | 51.23%74.29M | 48.77%70.72M | 2.4 | 09:35 | 62.57% |
|
74
|
washingtonpost.com |
149.01M | 45.46%67.75M | 54.54%81.26M | 2.6 | 13:18 | 57.86% |
|
75
|
discord.com |
157.87M | 100%157.87M | 0%0 | 1.9 | 16:21 | 59.12% |
|
76
|
nypost.com |
140.99M | 32.67%46.06M | 67.33%94.93M | 2.1 | 10:22 | 66.23% |
|
77
|
criteo.net |
52.90M | 53.18%28.13M | 46.82%24.77M | 1.2 | 10:55 | 84.17% |
|
78
|
apple.com |
150.36M | 75.19%113.06M | 24.81%37.30M | 2.6 | 14:40 | 56.91% |
|
79
|
cnbc.com |
139.43M | 40.27%56.14M | 59.73%83.29M | 1.8 | 14:51 | 68.88% |
|
80
|
webmd.com |
132.27M | 23.71%31.36M | 76.29%100.91M | 1.6 | 06:35 | 74.98% |
|
81
|
allrecipes.com |
126.73M | 19.55%24.77M | 80.45%101.96M | 1.8 | 09:34 | 68.46% |
|
82
|
wellsfargo.com |
138.05M | 53.7%74.13M | 46.3%63.92M | 6.1 | 07:57 | 20.25% |
|
83
|
yelp.com |
132.91M | 53.41%70.99M | 46.59%61.92M | 2.8 | 05:13 | 48.47% |
|
84
|
hulu.com |
147.94M | 84.29%124.71M | 15.71%23.24M | 3.1 | 11:03 | 62.96% |
|
85
|
imgur.com |
143.49M | 52.95%75.99M | 47.05%67.51M | 3.2 | 10:07 | 46.57% |
|
86
|
capitalone.com |
132.57M | 42.59%56.46M | 57.41%76.11M | 4.1 | 06:20 | 27.02% |
|
87
|
narvar.com |
115.01M | 19.67%22.62M | 80.33%92.39M | 1.5 | 06:50 | 68.05% |
|
88
|
costco.com |
124.25M | 44.89%55.78M | 55.11%68.47M | 5.2 | 08:42 | 38.07% |
|
89
|
weather.gov |
125.53M | 30.82%38.68M | 69.18%86.85M | 2.8 | 07:49 | 39.89% |
|
90
|
stackoverflow.com |
141.80M | 95.37%135.23M | 4.63%6.57M | 1.4 | 10:12 | 82.1% |
|
91
|
usablenet.com |
43.04M | 16.29%7.01M | 83.71%36.02M | 4.1 | 05:36 | 49.77% |
|
92
|
github.com |
140.64M | 91.95%129.32M | 8.05%11.32M | 3.2 | 14:22 | 53.32% |
|
93
|
bankofamerica.com |
132.68M | 69.41%92.09M | 30.59%40.59M | 6.7 | 09:01 | 20.33% |
|
94
|
nextdoor.com |
118.65M | 33.66%39.94M | 66.34%78.71M | 2.2 | 06:50 | 48.78% |
|
95
|
roblox.com |
138.38M | 97.43%134.83M | 2.57%3.55M | 13.9 | 39:13 | 13.64% |
|
96
|
dailymail.co.uk |
124.03M | 35.37%43.86M | 64.63%80.17M | 3.0 | 24:20 | 59.19% |
|
97
|
archiveofourown.org |
115.26M | 19.89%22.93M | 80.11%92.33M | 7.6 | 38:54 | 31.01% |
|
98
|
steamcommunity.com |
128.81M | 61.47%79.18M | 38.53%49.63M | 2.6 | 10:44 | 66.97% |
|
99
|
npr.org |
114.95M | 30.76%35.37M | 69.24%79.59M | 1.3 | 13:41 | 83.57% |
|
100
|
nih.gov |
118.97M | 55.66%66.22M | 44.34%52.76M | 1.9 | 09:49 | 71.67% |